How We Research and Write
NameProof publishes practical guides for founders on brand validation, trademarks, domains and startup naming. This page explains how those guides get made, so you know what you're reading and how much to trust it.
Primary Sources First
When an article references trademark law, registry procedure, or filing systems, we check it against the primary source — USPTO, EUIPO, WIPO, and UK Companies House / UKIPO documentation — rather than relying on secondary summaries. Where a claim depends on jurisdiction, sector, or circumstance, we say so instead of presenting it as a universal rule.
Grounded in Real Patterns
Our guides are grounded in how naming problems actually play out for founders — trademark conflicts discovered after launch, expansions blocked by a name that doesn't travel, brand confusion with a competitor — not generic advice repackaged from other sites. When we describe a mistake founders commonly make, it's a pattern that shows up repeatedly in how naming disputes and rebrands actually unfold, not a hypothetical.
What We Won't Do
- We don't present a plausible claim as a proven fact. If we can't point to a source, we phrase it as a tendency or a common outcome, not a rule.
- We don't position NameProof as a substitute for legal advice. Our reports and guides are decision-support — a trademark attorney is the right call for anything that needs a legal opinion.
- We don't reproduce content from other sites. Guides are written from source material and original analysis, not paraphrased from competitors.
💡 If you're reading a NameProof guide to make a real decision about your company name, treat it as a well-researched starting point — then verify anything that carries legal or financial weight with a qualified professional in your jurisdiction.
Corrections
We review published guides periodically and update them when trademark law, filing procedures, or platform requirements change. If you spot something inaccurate or outdated, we want to know.
Found an error? Email hello@nameproof.io with the article title and what's wrong. We correct genuine errors promptly and note significant updates on the article itself.
How We Use AI
AI tools are part of our editorial process — used for research assistance, organizing source material, drafting, and revision. AI is not treated as a source: every substantive claim, figure, or legal statement is checked against the appropriate primary source before publication, not accepted because a drafting tool produced it. Where a draft states something as more certain or universal than the sources support, that's corrected before the piece goes live — the same standard this policy sets for every other kind of claim.
Attribution
Articles are published under the NameProof byline rather than an individual name. Every guide goes through the research and verification process described above before it's published.
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